Bid to Win
Interactive Workshop

Bid Strategy That Wins

 

Good bids don’t start with writing. They start with thinking.

Building on pre-sales activity, this workshop focuses on developing a clear, compelling win strategy that shows evaluators exactly why you’re the right choice. It’s about aligning your solution to what the customer really cares about and making that obvious throughout the response.

 

What This Workshop Is About

This is strategy with intent, not box-ticking.

We focus on how to shape a bid from RFP issue through to submission, using effective strategic techniques to position your strengths, address customer priorities and stay ahead of the competition. The aim is simple: clarity, consistency and a proposal that knows what it’s trying to achieve.

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What We Cover

All content is grounded in real bids and real evaluation behaviour. Topics include:

• Defining a clear and compelling bid strategy

• Identifying customer priorities and using them to shape the response

• Developing strong theme statements that resonate with evaluators

• Positioning strengths and differentiators effectively

• Anticipating and neutralising competitor threats

• Aligning the proposal to the customer’s underlying needs and expectations

• Ensuring full compliance with RFP requirements and instructions

• Using graphics and visualisation to reinforce key messages

• Applying structured reviews to test and strengthen the strategy.

 

Delivery

This workshop can be delivered virtually in two half-day sessions or as a one day face-to-face session tailored to your requirements.

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What Delegates Leave With

A clear, articulated win strategy they can apply consistently.
Stronger differentiation and more customer-focused proposals.
Clear understanding of how to position value in a way evaluators can’t miss.

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