Write to Win
Interactive Workshop

Writing that Resonates with Evaluators​

 

Good bid writing isn’t about sounding impressive. It’s about getting the marks.

In structured submissions with tight word limits, fixed templates and portal-based submissions, every word has a job to do. This workshop focuses on writing responses that are clear, compliant and easy to score.

 

What This Workshop Is About

This is practical bid writing, grounded in how evaluations actually work.

We focus on how to plan, write and review responses so they align with the scoring criteria and say the right things, clearly and confidently. The aim is simple: better structure, less rework and stronger scores.

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What We Cover

All content is based on real bids and real evaluations. Topics include:

• Planning responses before writing to keep answers focused and structured

• Understanding scoring criteria and how marks are awarded

• Analysing questions so nothing gets missed

• Writing clearly and logically for evaluators, not just subject matter experts

• Using graphics to add clarity and emphasis where they help

• Building credibility with strong, relevant evidence

• Writing content for clarity, compliance and impact

• Defining and articulating clear differentiators

• Turning features into advantages and benefits that matter to the customer

• Writing with customer needs front and centre

• Applying persuasive techniques that influence evaluators.

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Delivery

This workshop can be delivered virtually in two half-day sessions or as a one day face-to-face session tailored to your requirements.

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What Delegates Leave With

Clear, structured writing skills that stand up to evaluation.
Responses that are customer-focused, persuasive and easier to score.
And a sharper understanding of how to make every word count.

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